5 Proactive PR Tactics to Maintain Consistent Media Coverage

Public relations is considered to be a cost effective way that can bring awareness to a brand. This is an invaluable tool, especially for newer businesses or organizations that aren’t functioning on a larger scale. 

However, success cannot be achieved with a simple recipe everytime. Instead, it requires creativity and constant momentum; otherwise, you might find yourself treading water with wasted wire distributions and misplaced news.

 Here are some tips to make sure you have an effective PR strategy and help you tap into your full potential to build momentum:

  1. Make the most of your news: Always share engaging content which has relevance to your target audience and their interest.
  2. Pitch your news: If you want attention for your brand, it’s not enough to post news solely on your company blog or social media. Make sure you’re distributing news to the proper media channels. Stories such as a new client, events updates and more. 
  3. Publishing:  
    Social media posting is not enough! You must ensure your news is seen – and covered – it’s critical that you directly engage with the key journalists covering your industry.
  4. Synergize PR & marketing: Always have your marketing and PR teams operating in sync, so everything comes together, making your message reach to a broad audience.
  5. Accumulate original data: If you don’t have your own in-house generated data, use a platform like Google Survey or SurveyMonkey to generate new data. This could place your company at the epicenter of a developing conversation, and you may see your name quoted a lot in citations.

 Developing an innovative product or service is not enough. You must find a way to communicate to the public and maintain momentum. Follow these tips to develop a well-rounded PR program, and if you don’t see the success you think you deserve, reach out to a reputable PR agency, such as BG&A, to leverage industry connections.