Remembering CSR when planning events

Stating something obvious, event planners always have the opportunity to integrate CSR, also known as corporate social responsibility.

For those who don’t know what it is, CSR is a policy that functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.  

In layman terms it means to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, and stakeholders.

CSR is most frequently seen occurring in the non-profit sector with charity events, marathons etc. However, there are plenty of other creative ways to add CSR elements to your event, regardless of the types of gatherings you plan.

  • Dedicate a morning or afternoon of an event to clean a park or an empty plot.
  • Donate excess funds from an event to a charity.
  • Recycle all paper products used for your meeting or event and try to go electronic with as much of your materials as possible. (ie. provide a PDF that can be emailed or downloaded rather than print out)
  • Donate extra trade show or event t-shirts to a charity.
  • Recycle name badges – they can be used at your next event.
  • Opt for online registration programs – it will help keep you more organized anyway!
  • Book with venues that support green and energy-efficient initiatives.

Embedding CSR into your planning process does not have to be a daunting task. It can be as simple as making a donation or as complex as planning a large charity event. All it takes is a little creativity (which all of us planners are known for!) and a little dedications to make a huge difference in our communities!